Milrena

Unveiling My Journey: From Design Dreams to Branding Magic

Hello gorgeous!

Today I want to share with you a little piece of my personal branding journey.

The beginning of everything…

The year was 2012 and I was starting my first internship in interior design. An adventure I thought would be creating beautiful spaces that brought dreams to life. That internship that would be the seed that would become a career of transformation and dream fulfillment. However, I didn’t imagine that the transformation would not happen through stunning interiors, but through the power of words and the brand.

Back in those internship days, I brimmed with enthusiasm, ready to sculpt environments that would resonate with dreams. Little did I know that my path would veer towards a different form of transformation – the transformation that language and connection can bring. In those early days, I was in charge of the company blog. Reluctantly, I wrote a few articles, unknowingly setting the gears of change in motion.

My texts did not go unnoticed. My bosses recognized the charm of my writing and entrusted me with the care of the blog. To be honest, I wasn’t exactly over the moon about it. My heart yearned to work on design and 3D modeling, not stringing sentences together. But that was the opportunity I had at the time, so I did my best and developed myself in the practice of writing.

The irony of fate…

History, they say, has a way of repeating itself. And so, it did. A few years later, a new design office, another opportunity, and once again, the spotlight was on my ability to communicate through the written word. Frustration settled in. I longed for more design projects and less of the marketing side. Little did I realize that these weren’t detours but a destined route towards discovering my true purpose.

As graduation approached, I didn’t find myself disillusioned but rather at a crossroads. Despite completing my degree in interior design, the allure of a dream career in that field seemed to slip through my fingers. So, I made a conscious decision: to steer my journey in a different direction.

The change of route in my personal journey

Years after obtaining my interior design degree, I embarked on a new path, immersing myself in the UX Design (User Experience Design) world. However, destiny had another twist in store for me. Within a matter of months, my passion took a different turn, leading me to the captivating realms of marketing and branding.

Just like a powerful magnetic force, I felt drawn to this domain. It became evident that my heart had found its true rhythm – a rhythm that echoed with the call of marketing and branding.

Looking back the signs were there all along, gently nudging me towards a path that aligned with my essence. I’m profoundly grateful for the seed planted back in 2012 – a seed that has blossomed into a magnificent tree of expertise and fulfillment. I now reap the bountiful rewards of that seed, embracing the journey life has mapped for me.

Today, I stand empowered by the ability to comprehend the core of a brand and transform it into compelling communication. The essence becomes a connection, the connection fuels sales, and the sales pave the way for dreams to materialize. Just as a magician conjures wonders, I’ve learned to harness the magic of marketing and branding to fulfill my purpose.

Happiness courses through me, for I’ve discovered my true path, a path that leads me to empower others, breathing life into their visions and aspirations. My goal is simple – to share this happiness with all who embark on this branding  journey with me, crafting stories that ignite inspiration, transformation, and enduring success.

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See you soon,

Mil.

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